How do you launch the fourth instalment of the highest-rated racing franchise of this generation? A game that is unrivalled in its innovation and quality? It’s quite simple really: Invite Canada’s top auto, gaming and entertainment journalists to the Downtown Mercedes-Benz dealership in Toronto for a night of pedal to the metal, high octane racing!

Surrounded by some of the world’s hottest cars, Xbox Canada showcased Forza Motorsport 4 and showed everyone what the next level of racing games looks like. Journalists from CTV, SPACE, MTV, Autonet, The Score and more had the chance to explore everything Forza 4 has to offer, including the new Autovista mode which brings the world’s most exclusive auto showroom right to your living room using the power of Kinect.

In addition, media were put through the paces as they faced-off against pro race car driver Daniel Morad of the Formula 1 ladder system. Some were even lucky enough to take the Mercedes SLS AMG for a test drive.

Strap on your seatbelt and catch all the action with this video from consolecreatures.com.