For most of us, summer means tending to the grill or lazing by the pool, but for the fashion set, summer signals the start of the oh-so-anticipated Fall season. On Thursday July 7^th High Road invited the who’s who of Canadian fashion media to the chic, members-only Spoke Club to preview Mark’s Fall 2011 collection and try their hand at styling some sexy Mark’s models. 

Journalists and bloggers were treated to an exclusive presentation by Mark’s ladies and menswear specialists on the new Fall looks and the unique innovations behind the clothes. From perfectly pressed shirts that stay crisp right out of the dryer to 100 wash yoga pants that don’t fade or pill, the Fall collection featured Mark’s trademark innovations that customers have come to know and love. Following the presentation, media were whisked away to what we like to call, the ‘Mark’s Styling Challenge’ where they could play dress-up and compete with their peers to design the best look using clothes from the new Fall line.  Going head to head in what felt like Keeping Up With The Kardashians meets Bloodsport, journalists scurried about in a massive oversized walk-in closet, complete with shoes, hats and jewellery, all vying for the same goal: to select the perfect look. After choosing their pieces, male and female Mark’s models strutted their stuff, modelling each selected look. Each look was photographed and mounted onto a large bulletin board for voting. The journalists that received the most votes won the actual outfits, much to the delight of our new ‘Mark’s Styling Challenge’ winners.

Post-event, the praise for Mark’s has been equally impressive, with a number of reporters remarking that the Fall 2011 launch was a great event due to the hands-on, interactive concept. Sample requests from the country’s top fashion journalists are already starting to roll in so keep your eyes peeled for some great coverage.  Mark’s and High Road brought a much-needed Fall breeze to what’s been a sizzling hot summer. And as the fashion world will tell you, it’s never too early to start thinking about your new Fall wardrobe. When you do, consider Mark’s!