Canadian Tire Hockey takes on the World JuniorsNo Comments |
The final game might have been a disappointment, but the beginning of the World Junior Hockey Tournament was a great time. Last week in Buffalo, as team Canada fought through their preliminary matches during the World Junior Hockey Tournament, Canadian Tire was heating things up off the ice. Canadian Tire set up a Green Screen Display, reflecting the energy of the day’s events and inviting game attendees and hockey enthusiasts to gear up (literally) for exciting group shots with friends and family!
As fans lined up to snap a shot they were also encouraged to register with the Canadian Tire Hockey School – an online resource set up by Canadian Tire to provide information to anyone involved within the hockey community! Providing tips for parents, coaches, and players alike, the Canadian Tire Hockey School attracted a lot of attention among attendees from either side of the border.
From Boxing Day to New Years Eve, the atmosphere was rocking as Canadian Tire and High Road were able to gather over 1,100 registrations for the Canadian Tire Hockey School in only four days. Hundreds of coupons and cool giveaways were distributed to the merriment of all who found themselves enthralled in the madness, and participants were ecstatic as they walked away with framed souvenirs from the day’s event.