Canada Goose CEO on reintroducing domestic manufacturing to Canadian industry
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Canada Goose has elevated its stature to become one of Canada’s most beloved brands in recent years so it’s only appropriate that its president and CEO, Dani Reiss, found himself elevated high above the streets of Toronto for his recent speaking engagement at the Economic Club of Canada.
Stop 33, a spectacular ballroom on the 33rd floor of the Sutton Place Hotel Toronto, was the venue for an October 21st presentation about Made in Canada and the large role that Canada Goose has played in reintroducing domestic manufacturing to Canadian industry. In this one hour engagement secured and curated by High Road, Dani spoke about the explosive growth that Canada Goose has enjoyed in recent years, becoming not only the extreme weather outerwear of choice for Canadians but for many other cold weather regions across the globe.

Quality, style and authenticity were major themes as Dani talked shop and answered questions for a crowd clearly enjoying Canada Goose’s tale of homegrown prosperity. In fact, the Q&A session that concluded the presentation alone ran over 20 minutes–a testament to the level of pride and affinity that attendees had for the brand.

With winter on the horizon and Canada Goose expecting top-line growth of 60% for 2011 (as reported by the Sun News Network’s coverage of the presentation), this Economic Club of Canada luncheon served as an unofficial sneak peek for Canada Goose’s plans for 2012 and beyond, all served up in a high flying fashion by this amazing Canadian success story.
