You’ve no doubt heard the news that High Road has had a few changes this week.

As my arrival and my new role as president of High Road is one of these changes, I wanted to take the opportunity to introduce myself on our blog.

In a nutshell, here are a few of the reasons I’m excited to work with High Road:

• The stereotype is true: Canadians are really nice. The welcome I’ve received from the High Road team (as well as those in our U.S. office) in a very hectic week has been warm and genuine.
• I am an engineer by training, and absolutely cannot wait to work with High Road’s amazing roster of tech clients.
• I have a passion for working on lifestyle programs—everything from global launches to bingo halls. Let’s just say that in my past, I’ve broken up brawls over who yelled “Bingo!” first.  
• I love winter sports. Moving to Toronto from Dubai means that I’ll actually be able to ski on a mountain that hasn’t been constructed inside of a mall.
• I love Canadian beer. What’s not to love?
• I’m a Brit who’s lived in London, San Francisco, Oslo, Denver and Dubai, so I think I’ll fit quite nicely into the Canadian cultural mosaic.
• I’ve been a huge fan of High Road for years. There are few agencies in North America that have the kind of reputation that High Road has built for excellent programs and creativity. I’m thrilled to be a part of the strongest team in the industry.

I’m excited to be here, and look forward to your input and feedback as High Road starts a new chapter.

Annalise.Coady@highroad.com