According to Forrester Research, approximately 80 per cent of North Americans are using social media tools at least once a month. Canadian online users in particular rank among the most active social networkers in any market surveyed.

We’ve firmly believed that from a marketing and communications perspective, the future is integrated. This past year, the High Road team has been proactively working with some of Canada’s biggest brands to drive innovative digital campaigns. We’ve been actively helping our clients make the shift towards branded content and strategy.

In 2010, we plan on staying ahead of the curve. This is why the news that High Road and digital firm iStudio are now one integrated team (with more than 90 members in Toronto, Ottawa, Montreal, Vancouver and San Francisco) is extremely exciting for us moving forward.

While High Road has always been deeply involved in social and digital media, we are now taking things to the next level. Together, we represent one integrated mission which is a win-win for all our clients. We now represent a new kind of communications agency offering digital, social media and public relations services – all under the High Road brand. 

What this means for our clients is that they can tap into the experience of additional seasoned digital and social media consultants. It also means stronger end-to-end integration with in-house design, development, SEO/SEM and other digital capabilities.

Check out the video on our homepage, celebrating the great news. Watch out for our soon to be relaunched www.highroad.com website that fully reflects our integrated communications focus. And look for High Road to lead the way in social and digital media for 2010 and beyond.