Somebody stop the presses: Lily Allen has decided to quit using Twitter.  So who cares about what some pop singer and self-proclaimed Neo-Luddite says about social media anyway?

I think most of us PR know a fellow colleague or two that share Allen’s disdain for social media. They’re the ones that pooh-pooh Twitter as not being worth their time. (Or at the very least, maintain a sparsely updated Twitter just for appearances sake.)

For us PR folks, we’re in a tricky situation when it comes to social media. We want to be cautious about jumping into every new social media vehicle that comes along – but we also don’t want to be chasing after it once we realize it’s heading in a positive direction.

Has Twitter peaked in the eyes of the mainstream? Perhaps. But I think that it’s less about worrying if Twitter will lose popularity (and followers) and more about thinking about social media in the same context as other, more “traditional” methods of communication. This means working with clients to help them better understand the benefits of fostering a positive media presence online, regardless of the tools being used.

So for anyone in PR to pull a Lily Allen and publicly declare that they’re not using a particular form of communication would be a potentially career limiting move in our industry.

And most of us don’t have any musical talent to fall back on.