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Forklifts: Pimped and Personalized
As an agency focused on tech and digital lifestyle, we see a lot of companies trying to tap into MTV-cool trends. At the same time, many product marketers are focused on “personalization” and empowering their customers to make the product their own.
It is hard to argue with the success of this strategy. Check out Xbox (client) and their faceplates on Xbox 360 and of course Apple’s ipod customization of colors and engraving.
But sometimes it seems like worlds colliding.
Check out this press release from today, describing http://www.pimpmylift.ca. It is an online marketing promotion from forklift company MasterLift encouraging people to Join the Forklift Revolution. I don’t have a warehouse or any particular use for a forklift myself. And that is too bad because my pimped out lift is sick. Very sick.
Cool concept. I like it. I pimped my own lift on the site. Fellow users don’t seem to like it!
Dom, I’ve always thought that one can’t critique a campaign without knowing the strategy behind it. The press release says they’re targeting operators, so I guess from that perspective it makes perfect sense.
By Jason on Jul 16, 2007
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Pardon my french… but, WTF?
Whenever I see ridiculous websites, or terrible tv ads ( see: http://www.youtube.com/watch?v=xiHaqCFQLxA ) I have to think that it’s a case where management was just not properly served and not told ‘NO’ when they had a really bad idea.
Whether it’s an ad agency, web agency, public relations agency, somebody has to be ready to say ‘no’ when a terrible decision is about to be made.