The biggest issue many companies have with social media is around determining the ROI. What’s the value proposition? How can we measure success? Will it be worth our while in the long run?

Lee Odden over at Online Marketing Blog has put together an invaluable resource of social media tips and corporate best practices coming from top social media experts.

Some quick takeaways:

“Start small with the people who are most passionate about building relationships with customers.”

“Don?t cede control completely to your consumers. They don?t want it. Meet them halfway. Partner with them. Work with them.”

“I?ve always thought of social media as online PR if you really want to whittle it down to what it is.”

Check it out.