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Facebook in Canada
Zinc Research recently unveiled the results of their “Canadians and Facebook Survey” and it comes with a few surprises. According to the survey results, just over half of all Canadians that are online are now also members of FB. What’s more surprising is the rapid ramp-up of Canadian membership over the three months prior to Christmas. With an average of 5.7 hours a week spent on the uber-popular website, it is clear that Facebook still has legs. One thing found lacking in the report was any critical mention of the intensely popular social networking site. With the relatively recent opening up of the platform to developers, introduction of “targeted ads” (Hey Facebook, I don’t need to lose weight, really), advertiser fan pages and the kerfuffle regarding Beacon or FB’s policy of knowing what you are doing on non-Facebook sites, and in some cases actually publishing this activity has many long-time users fuming mad. Add the recent spam attacks to that and although the legs seem fine perhaps a new pair of shoes are needed to help the website really find its stride.
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Did you see the Mark Zuckerberg interview on 60 Minutes?
I think the new legs come from the pressure Facebook is under to produce actual dollars. Facebook is worth something like 15 million, yet Zuckerberg loosely admits it doesn’t pull in close to that amount. In the interview, he talked of experimenting with advertising and other avenues to capitalize in actual dollars.
Combine that with the still relatively small size of the company, and you can see where the problem comes from.
The new experimental legs definitely call for new shoes. I don’t know what departments Facebook currently support, but I think it’s clear they need more staff to both conceptualize and carry-out their “experiments”...and I think that staff needs to include a strong communication team.