High Road Communications

Bell Canada’s recent new logo launch got me thinking. When businesses launch new brands, they often welcome the attention that the media pays the news – and why not?

After all, re-branding is all about attracting attention – getting people to look and see. And with well-crafted re-branding strategies, businesses attract interest in not only their new logos and themes, but also – they hope – their products and services.

Still, it’s surprising to see how well re-branding plays out in the media. Countless news stories and blog posts are being published about brands. People are quick to add their own comments to the debate. It’s clear that branding strikes a chord with many Canadians.

Setting aside arguments for or against the logos and taglines companies unveil, it’s interesting to note that the public is deeply engaged in this topic. People love monitoring and considering the messages that companies use.

This is informative for anyone considering a public relations strategy. Certainly companies seek to prime the media pump with press releases and pre-launch interviews, giving reporters and editors the opportunity to spread the word about new brand initiatives. This also gives the public the opportunity to consider the new brands within a rich context of expert opinions and industry insight.

All in all, it helps keep the public interested – and it helps companies become a part of the stories they’re trying to tell.