High Road Communications

As we become more comfortable migrating to cloud computing, accessing sensitive data and documents on their mobile device - and sharing increasing amounts of personally identifiable information across a number of different services, a potential party-pooper called identity theft has crashed the festivities.

Now, imagine if you could more easily and automatically encrypt all of your emails from now on. Founded in 2004, TrustMe Security provides a free API  for an encrypted and authenticated solution.  From the TrustMe website:

“TrustMe is a technology that allows you to create circles of trust online and incorporate them into your favorite applications and web sites. You can use TrustMe to allow friends and family as much or as little access to your life online as you’d like while easily making sure that strangers don’t know your credit card number or where you sleep.”

Check out this recent video to learn more about how it works:  

As online / identity fraud continues to climb, so too, will demand for services like the ones offered by TrustMe Security. One of the major differentiators that separate the TrustMe application from many of their competitors is how simple it is to deploy. They really do provide, as described on their website, “comfortable email security solution for the masses.“ Check out the TrustMe website, or their blog and their twitter stream.

As we all know, failing to plan is like planning to fail, and having a plan for keeping you and your data safe online is no different.

(Disclaimer: TrustMe is a client of High Road Communications)

Bell Canada’s recent new logo launch got me thinking. When businesses launch new brands, they often welcome the attention that the media pays the news – and why not?

After all, re-branding is all about attracting attention – getting people to look and see. And with well-crafted re-branding strategies, businesses attract interest in not only their new logos and themes, but also – they hope – their products and services.

Still, it’s surprising to see how well re-branding plays out in the media. Countless news stories and blog posts are being published about brands. People are quick to add their own comments to the debate. It’s clear that branding strikes a chord with many Canadians.

Setting aside arguments for or against the logos and taglines companies unveil, it’s interesting to note that the public is deeply engaged in this topic. People love monitoring and considering the messages that companies use.

This is informative for anyone considering a public relations strategy. Certainly companies seek to prime the media pump with press releases and pre-launch interviews, giving reporters and editors the opportunity to spread the word about new brand initiatives. This also gives the public the opportunity to consider the new brands within a rich context of expert opinions and industry insight.

All in all, it helps keep the public interested – and it helps companies become a part of the stories they’re trying to tell.